Ancra
A serious process without agency theatre.
You will know the scope, responsibilities, review points, payment milestones, ownership terms, and what happens after launch before the project begins.
Six-step project process
Discover
Clarify business goals, services, audience, service area, acquisition channels, current-site problems, decision-makers, and constraints.
Strategy
Audit the current site, review competitors, map the conversion architecture, prioritize content, and define measurement needs.
Design
Create the responsive information hierarchy, trust placement, CTA system, forms, and bilingual component behaviour.
Build
Implement the site, multilingual structure, performance work, accessibility fundamentals, technical SEO, analytics, and conversion events.
Launch
Complete content checks, responsive QA, accessibility verification, tracking checks, redirects, and a controlled production release.
Optimize
Provide the included post-launch implementation support, then recommend Ancra Care for ongoing maintenance, monitoring, functionality checks, and clearly scoped improvements.
Scope discipline
Clarity reduces project risk.
Ancra does not sell vague retainers or unlimited revision promises. The project definition should make responsibilities and boundaries easier to manage for both sides.
Defined deliverables
Core page types, languages, integrations, tracking, and content responsibilities are documented.
Review points
Feedback happens at deliberate stages instead of becoming continuous, unbounded revision.
Ownership and handoff
The handoff terms are explicit before launch so there is no mystery about what you own. Ancra Care is recommended for continuity, but it is not required for the client to retain agreed ownership.
Typical project questions
Practical answers before kickoff.
Do I need all of my content finished first?
Not necessarily. Content readiness affects the schedule, so the project plan identifies what exists, what needs rewriting, and who is responsible for each input.
How is bilingual content handled?
Ancra designs the structure for complete French and English experiences. Professional translation is separate unless included, and commercially important French copy should be professionally reviewed where required.
Can you guarantee leads or rankings?
No. The work is designed to reduce conversion friction and establish sound technical foundations, but no specific lead, revenue, ROI, or ranking outcome is guaranteed.
Post-launch continuity
Launch support, then recommended Care.
A typical website project includes about 30 days of post-launch implementation support. After that, Ancra Care is the recommended ongoing relationship for keeping the site maintained and supported.
Clear boundary, no lock-in
- Launch support focuses on launch-related issues, implementation defects, reasonable handoff questions, and critical-function verification.
- Ancra Care can cover ongoing maintenance, monitoring, technical checks, minor scoped content updates, and periodic website health recommendations where relevant.
- The website remains the client's according to the agreed ownership and handoff terms.
- Care is recommended, not a condition of ownership, and does not include unlimited changes or unpromised 24/7 support.
See whether the process fits
Start with the website, not a sales deck.
A short review gives both sides something concrete to discuss.